Synthetic data
All sessions

s-2433

Simulated shopper

Nov 1, 2026, 5:55 AM UTC · desktop · search ads · Lumen 400 Headlamp · 10 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 249sCompare + Lumen 400Added a product to compareChoice 57%
  3. 31m 01sExpanded specs · Lumen 400Expanded technical specsChoice 47%
  4. 41m 21sCompare + Lumen 400Added a product to compareChoice 84%
  5. 51m 46sCompare + Lumen 400Added a product to compareChoice 97%
  6. 62m 01sViewed Talus TrailViewed a product pageChoice 98%
  7. 72m 14sAdded to cart · Lumen 400Added to cartChoice 98%
  8. 82m 40sViewed cartViewed cart (saw shipping cost)Choice 95%
  9. 93m 10sCheckout startedStarted checkoutChoice 95%
  10. 3m 14sPurchased

Final guess

Choice95%
Fit
<1%
Suitability
2%
Durability
<1%
Value
3%
Delivery
<1%
Choice
95%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×311.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.