Synthetic data
All sessions

s-2434

Simulated shopper

Oct 30, 2026, 9:49 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 9 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 12sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 48sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 95%
  4. 42m 28sViewed Cairn LowViewed a product page · Switched to a similar productValue 98%
  5. 52m 43sBrowsed catalogBrowsed the catalogValue 98%
  6. 62m 47sBrowsed catalogBrowsed the catalogValue 98%
  7. 73m 09sSorted: price ascSorted by lowest priceValue 99%
  8. 83m 21sAdded to cart · Cairn MidAdded to cartValue 99%
  9. 3m 43sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×
  • Switched to a similar product1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.