Synthetic data
All sessions

s-2436

Simulated shopper

Oct 21, 2026, 7:16 PM UTC · mobile · paid social · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 23sAdded to cart · Lumen 400Added to cartNo clear doubt 55%
  4. 41m 28sViewed cartViewed cart (saw shipping cost)Value 51%
  5. 51m 33sCheckout startedStarted checkoutValue 51%
  6. 62m 04sSearch “express delivery”Searched for shipping / delivery→ the store shows Delivery Promise hereDelivery 93%
  7. 72m 25sOpened reviews · Lumen 400Opened reviewsDelivery 91%
  8. 82m 44sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  9. 92m 48sDelivery check · ZIP 23424Checked delivery date by ZIPDelivery >99%
  10. 103m 02sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 3m 09sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.