Synthetic data
All sessions

s-2437

Simulated shopper

Oct 24, 2026, 8:51 AM UTC · mobile · email · Emberline 20°F Down Bag · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 250sExpanded specs · Emberline 20°FExpanded technical specsSuitability 67%
  3. 31m 09sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability 91%
  4. 41m 43sBrowsed catalogBrowsed the catalogSuitability 83%
  5. 52m 05sOpened reviews · Emberline 20°FOpened reviewsSuitability 95%
  6. 62m 32sOpened reviews · Emberline 20°FOpened reviewsSuitability 98%
  7. 72m 44sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 82m 53sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  9. 93m 19sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  10. 103m 45sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  11. 3m 52sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×41.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.