Synthetic data
All sessions

s-2438

Simulated shopper

Oct 30, 2026, 9:11 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 223sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 328sReviews filtered: valueFiltered reviews by valueValue 86%
  4. 452sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 87%
  5. 51m 11sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 76%
  6. 61m 15sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 99%
  7. 71m 50sBrowsed catalogBrowsed the catalogChoice 98%
  8. 82m 04sSorted: price ascSorted by lowest priceChoice 78%
  9. 92m 35sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 99%
  10. 102m 46sBrowsed catalogBrowsed the catalogChoice 98%
  11. 113m 26sSorted: price ascSorted by lowest priceChoice 80%
  12. 124m 06sImage 1 · Squall 2.5LViewed a product imageChoice 88%
  13. 4m 18sLeft the store

Final guess

Choice88%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
12%
Delivery
<1%
Choice
88%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.