Synthetic data
All sessions

s-2440

Simulated shopper

Oct 22, 2026, 8:41 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 350sCompare + Squall 2.5LAdded a product to compareChoice 64%
  4. 41m 30sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  5. 52m 09sExpanded specs · Squall 2.5LExpanded technical specsChoice 90%
  6. 62m 45sViewed Lumen 400Viewed a product pageChoice 94%
  7. 3m 14sLeft the store

Final guess

Choice94%
Fit
<1%
Suitability
5%
Durability
<1%
Value
1%
Delivery
<1%
Choice
94%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.