Synthetic data
All sessions

s-2441

Simulated shopper

Oct 20, 2026, 1:48 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 15 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Cairn MidViewed a product pageFit 27%
  2. 221sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 341sExpanded shipping · Cairn MidExpanded shipping infoNo clear doubt 38%
  4. 41m 21sImage 2 · Cairn MidViewed a product imageNo clear doubt 61%
  5. 51m 25sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 61%
  6. 61m 29sSearch “headlamp”Searched the catalogNo clear doubt 54%
  7. 71m 32sImage 3 · Cairn MidViewed a product imageNo clear doubt 78%
  8. 82m 06sImage 4 · Cairn MidViewed a product image · Inspected 4+ images closelyNo clear doubt 99%
  9. 92m 32sSearch “express delivery”Searched for shipping / deliveryNo clear doubt 74%
  10. 103m 08sViewed Emberline 20°FViewed a product pageNo clear doubt 83%
  11. 113m 15sOpened reviews · Emberline 20°FOpened reviewsNo clear doubt 72%
  12. 123m 31sReviews filtered: deliveryFiltered reviews by shippingDelivery 99%
  13. 133m 50sBrowsed catalogBrowsed the catalogDelivery 97%
  14. 144m 02sAdded to cart · Cairn MidAdded to cartDelivery 97%
  15. 4m 25sLeft the store

Final guess

Delivery97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
97%
Choice
<1%
No clear doubt
3%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.