Synthetic data
All sessions

s-2442

Simulated shopper

Oct 31, 2026, 1:20 PM UTC · desktop · search ads · Ridgeback 48L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 245sSize S/M · 15–18 in torso · Ridgeback 48LSelected a sizeFit 69%
  3. 31m 19sSize S/M · 15–18 in torso · Ridgeback 48Lno clueFit 69%
  4. 41m 55sImage 1 · Ridgeback 48LViewed a product imageFit 67%
  5. 52m 30sExpanded returns · Ridgeback 48LExpanded returns policyFit 84%
  6. 62m 58sSize M/L · 18–21 in torso · Ridgeback 48LChanged size selection→ the store shows Fit Confidence hereFit >99%
  7. 73m 35sSize guide · Ridgeback 48LOpened the size guideFit >99%
  8. 83m 40sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  9. 94m 03sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  10. 104m 39sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 115m 06sExpanded returns · Ridgeback 48LExpanded returns policyFit >99%
  12. 125m 15sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  13. 135m 23sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 5m 37sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.