Synthetic data
All sessions

s-2443

Simulated shopper

Nov 1, 2026, 10:37 PM UTC · mobile · search ads · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 236sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 348sOpened comparisonOpened the comparisonChoice 92%
  4. 41m 07sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Decision Helper hereChoice 90%
  5. 51m 39sImage 2 · Ridgeback 38LViewed a product imageChoice 84%
  6. 61m 54sExpanded warranty · Ridgeback 38LExpanded warrantyChoice 57%
  7. 72m 27sOpened reviews · Ridgeback 38LOpened reviewsChoice 42%
  8. 82m 37sViewed Cairn MidViewed a product pageChoice 48%
  9. 92m 44sSize guide · Cairn MidOpened the size guideChoice 39%
  10. 102m 54sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlierChoice 96%
  11. 3m 20sLeft the store

Final guess

Choice96%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
96%
No clear doubt
3%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.