Synthetic data
All sessions

s-2445

Simulated shopper

Oct 24, 2026, 8:49 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Cairn LowViewed a product pageChoice 31%
  2. 217sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 354sSize 9.5 · Cairn LowSelected a sizeFit 67%
  4. 457sOpened reviews · Cairn LowOpened reviewsFit 84%
  5. 51m 36sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 61m 42sSize 9 · Cairn LowChanged size selectionFit >99%
  7. 72m 12sSize 9.5 · Cairn LowChanged size selectionFit >99%
  8. 82m 34sOpened reviews · Cairn LowOpened reviewsFit >99%
  9. 92m 48sViewed Ridgeback 48LViewed a product pageFit >99%
  10. 102m 56sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  11. 113m 15sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 3m 45sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×2106.9×
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened reviews ×31.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.