Synthetic data
All sessions

s-2446

Simulated shopper

Oct 26, 2026, 6:01 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 256sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 32sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 53sReviews filtered: fitFiltered reviews by fitFit 93%
  5. 52m 25sOpened reviews · Cairn MidOpened reviewsFit 94%
  6. 62m 31sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  7. 72m 47sBrowsed catalogBrowsed the catalogFit >99%
  8. 82m 54sSize guide · Cairn MidOpened the size guideFit >99%
  9. 93m 11sExpanded materials · Cairn MidExpanded materialsFit >99%
  10. 103m 33sOpened reviews · Cairn MidOpened reviewsFit >99%
  11. 113m 40sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 123m 54sSize 10.5 · Cairn MidSelected a sizeFit >99%
  13. 134m 29sImage 1 · Cairn MidViewed a product imageFit >99%
  14. 4m 54sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.