Synthetic data
All sessions

s-2447

Simulated shopper

Oct 21, 2026, 11:50 PM UTC · mobile · paid social · Driftwood 2P Tent · 12 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 236sExpanded returns · Driftwood 2PExpanded returns policyDelivery 53%
  3. 350sAdded to cart · Driftwood 2PAdded to cartDelivery 53%
  4. 41m 20sViewed cartViewed cart (saw shipping cost)Delivery 82%
  5. 51m 27sDelivery check · ZIP 15843Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 99%
  6. 61m 43sImage 1 · Driftwood 2PViewed a product imageDelivery 98%
  7. 72m 23sViewed Cairn MidViewed a product pageDelivery 97%
  8. 82m 46sCheckout startedStarted checkoutDelivery 97%
  9. 92m 57sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  10. 103m 29sDelivery check · ZIP 29230Checked delivery date by ZIPDelivery >99%
  11. 114m 05sExpanded materials · Cairn MidExpanded materialsDelivery >99%
  12. 4m 30sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.