Synthetic data
All sessions

s-2448

Simulated shopper

Oct 26, 2026, 8:01 PM UTC · mobile · paid social · Lumen 400 Headlamp · 8 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 238sDelivery check · ZIP 15810Checked delivery date by ZIPDelivery 74%
  3. 353sExpanded shipping · Lumen 400Expanded shipping info→ the store shows Delivery Promise hereDelivery 95%
  4. 41m 31sExpanded returns · Lumen 400Expanded returns policyDelivery 98%
  5. 52m 06sAdded to cart · Lumen 400Added to cartDelivery 98%
  6. 62m 18sViewed cartViewed cart (saw shipping cost)Delivery >99%
  7. 72m 54sViewed Ridgeback 48LViewed a product pageDelivery >99%
  8. 3m 22sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.