Synthetic data
All sessions

s-2451

Simulated shopper

Oct 31, 2026, 12:22 PM UTC · desktop · email · Cairn Low Hiking Shoe · 9 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 35%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 224sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 02sAdded to cart · Cairn LowAdded to cartNo clear doubt 35%
  4. 41m 39sDelivery check · ZIP 21841Checked delivery date by ZIPDelivery 55%
  5. 51m 56sDelivery check · ZIP 86917Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 94%
  6. 62m 08sExpanded shipping · Cairn LowExpanded shipping infoDelivery 99%
  7. 72m 16sViewed cartViewed cart (saw shipping cost)Delivery >99%
  8. 82m 29sCheckout startedStarted checkoutDelivery >99%
  9. 2m 53sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.