Synthetic data
All sessions

s-2452

Simulated shopper

Oct 31, 2026, 6:12 AM UTC · mobile · organic · Talus Trail Runner · 16 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 07sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 12sReviews filtered: durabilityFiltered reviews by durabilityDurability 95%
  5. 51m 41sExpanded warranty · Talus TrailExpanded warranty→ the store shows Durability Proof hereDurability >99%
  6. 62m 14sImage 1 · Talus TrailViewed a product imageDurability >99%
  7. 72m 29sSearch “tent”Searched the catalogDurability >99%
  8. 82m 42sOpened reviews · Talus TrailOpened reviewsDurability >99%
  9. 92m 56sOpened reviews · Talus TrailOpened reviewsDurability >99%
  10. 103m 22sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 27sOpened reviews · Talus TrailOpened reviewsDurability >99%
  12. 123m 43sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 134m 01sAdded to cart · Talus TrailAdded to cartDurability >99%
  14. 144m 07sViewed cartViewed cart (saw shipping cost)Durability >99%
  15. 154m 16sCheckout startedStarted checkoutDurability >99%
  16. 4m 33sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.