Synthetic data
All sessions

s-2454

Simulated shopper

Oct 28, 2026, 9:00 AM UTC · mobile · organic · Talus Trail Runner · 15 actions

abandonedcart $228

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Merino 200Viewed a product pageFit 22%
  2. 232sAdded to cart · Merino 200Added to cartFit 22%
  3. 31m 05sCheckout startedStarted checkoutFit 22%
  4. 41m 15sOpened reviews · Merino 200Opened reviewsDurability 31%
  5. 51m 18sReviews filtered: deliveryFiltered reviews by shippingDelivery 65%
  6. 61m 47sViewed Talus TrailViewed a product pageDelivery 66%
  7. 71m 59sImage 1 · Talus TrailViewed a product imageDelivery 57%
  8. 82m 33sExpanded returns · Talus TrailExpanded returns policyDelivery 67%
  9. 92m 37sOpened reviews · Talus TrailOpened reviewsDelivery 50%
  10. 103m 00sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 98%
  11. 113m 38sOpened reviews · Talus TrailOpened reviewsDelivery 95%
  12. 124m 14sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  13. 134m 50sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 145m 28sAdded to cart · Talus TrailAdded to cartDelivery >99%
  15. 5m 50sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×342.3×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.