Synthetic data
All sessions

s-2455

Simulated shopper

Oct 22, 2026, 9:42 AM UTC · desktop · paid social · Squall Pro 3L Shell · 13 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Squall ProViewed a product pageValue 34%
  3. 31m 20sExpanded specs · Squall ProExpanded technical specsSuitability 35%
  4. 41m 55sBrowsed catalogBrowsed the catalogNo clear doubt 52%
  5. 52m 02sOpened reviews · Squall ProOpened reviewsSuitability 49%
  6. 62m 36sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 76%
  7. 73m 13sSearch “sale”Searched for deals / priceValue 99%
  8. 83m 49sAdded to cart · Squall ProAdded to cartValue 99%
  9. 94m 25sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 104m 34sRemoved from cart · Squall ProRemoved from cartValue >99%
  11. 115m 00sSearch “sale”Searched for deals / priceValue >99%
  12. 125m 17sAdded to cart · Squall ProAdded to cartValue >99%
  13. 5m 33sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.