Synthetic data
All sessions

s-2458

Simulated shopper

Oct 27, 2026, 12:25 AM UTC · desktop · search ads · Ridgeback 38L Pack · 13 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 00sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 39%
  4. 41m 23sViewed cartViewed cart (saw shipping cost)Value 50%
  5. 51m 52sRemoved from cart · Ridgeback 38LRemoved from cart→ the store shows Value Breakdown hereValue 98%
  6. 62m 20sAdded to cart · Ridgeback 38LAdded to cartValue 98%
  7. 72m 23sViewed cartViewed cart (saw shipping cost)Value 99%
  8. 82m 47sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 92m 56sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  10. 103m 12sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 113m 22sBrowsed catalogBrowsed the catalogValue >99%
  12. 123m 57sSorted: price ascSorted by lowest priceValue >99%
  13. 4m 16sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.