Synthetic data
All sessions

s-2459

Simulated shopper

Oct 22, 2026, 5:10 AM UTC · mobile · email · Emberline 20°F Down Bag · 18 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 64%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 05sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 24sCompare + Emberline 20°FAdded a product to compareValue 35%
  4. 41m 36sOpened reviews · Emberline 20°FOpened reviewsValue 38%
  5. 52m 05sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 80%
  6. 62m 44sSorted: price descRe-sorted the catalogSuitability 87%
  7. 72m 48sSize guide · Emberline 20°FOpened the size guideSuitability 85%
  8. 83m 15sOpened reviews · Emberline 20°FOpened reviewsSuitability 91%
  9. 93m 26sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 40sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  11. 114m 15sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  12. 124m 48sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  13. 135m 07sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  14. 145m 43sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  15. 155m 53sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  16. 166m 09sViewed cartViewed cart (saw shipping cost)Suitability >99%
  17. 176m 33sCheckout startedStarted checkoutSuitability >99%
  18. 6m 52sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.