Synthetic data
All sessions

s-2460

Simulated shopper

Oct 24, 2026, 6:20 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 10sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 41m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 52m 13sImage 1 · Kettle TiViewed a product imageSuitability 97%
  6. 62m 17sCompare + Kettle TiAdded a product to compare→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 33sCompare + Kettle TiAdded a product to compareSuitability 99%
  8. 83m 03sBrowsed catalogBrowsed the catalogSuitability 98%
  9. 93m 26sBrowsed catalogBrowsed the catalogSuitability 98%
  10. 103m 29sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  11. 3m 37sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.