Synthetic data
All sessions

s-2461

Simulated shopper

Nov 2, 2026, 9:54 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 14 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Cairn LowViewed a product pageChoice 31%
  2. 243sViewed Cairn MidViewed a product page · Switched to a similar productChoice 81%
  3. 31m 01sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 41m 34sCompare + Talus TrailAdded a product to compareChoice 99%
  5. 52m 10sOpened reviews · Cairn MidOpened reviewsChoice 98%
  6. 62m 27sReviews filtered: valueFiltered reviews by valueChoice 71%
  7. 72m 59sImage 1 · Cairn MidViewed a product imageChoice 83%
  8. 83m 07sImage 2 · Cairn MidViewed a product imageChoice 90%
  9. 93m 19sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 37sBrowsed catalogBrowsed the catalogChoice 99%
  11. 114m 13sSorted: price ascSorted by lowest priceChoice 91%
  12. 124m 20sBrowsed catalogBrowsed the catalogChoice 83%
  13. 134m 41sAdded to cart · Cairn MidAdded to cartChoice 83%
  14. 5m 07sLeft the store

Final guess

Choice83%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
17%
Delivery
<1%
Choice
83%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.