Synthetic data
All sessions

s-2462

Simulated shopper

Oct 29, 2026, 8:23 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 9 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 12sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 52sReviews filtered: fitFiltered reviews by fitFit 89%
  4. 41m 55sViewed Squall ProViewed a product pageFit 89%
  5. 52m 03sDelivery check · ZIP 40972Checked delivery date by ZIP→ the store shows Fit Confidence hereFit 76%
  6. 62m 16sAdded to cart · Merino 200Added to cartFit 76%
  7. 72m 32sViewed cartViewed cart (saw shipping cost)Delivery 47%
  8. 82m 52sCheckout startedStarted checkoutDelivery 47%
  9. 3m 10sPurchased

Final guess

Delivery47%
Fit
46%
Suitability
1%
Durability
5%
Value
2%
Delivery
47%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.