Synthetic data
All sessions

s-2463

Simulated shopper

Oct 26, 2026, 4:14 AM UTC · mobile · search ads · Lumen 400 Headlamp · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 255sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  4. 41m 53sOpened reviews · Lumen 400Opened reviewsSuitability 97%
  5. 52m 03sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 11sImage 1 · Lumen 400Viewed a product imageSuitability >99%
  7. 72m 30sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  8. 83m 02sBrowsed catalogBrowsed the catalogSuitability >99%
  9. 93m 39sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  10. 104m 11sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 44sImage 2 · Lumen 400Viewed a product imageSuitability >99%
  12. 125m 19sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  13. 135m 36sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 145m 49sImage 3 · Lumen 400Viewed a product imageSuitability >99%
  15. 155m 53sImage 4 · Lumen 400Viewed a product image · Inspected 4+ images closelySuitability >99%
  16. 166m 18sSorted: price descRe-sorted the catalogSuitability >99%
  17. 6m 22sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Viewed a product image ×41.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.