Synthetic data
All sessions

s-2464

Simulated shopper

Oct 27, 2026, 9:19 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 18 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 61%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 03sExpanded specs · Kettle TiExpanded technical specsSuitability 62%
  3. 31m 41sSearch “waterproof jacket”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 98%
  4. 41m 48sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  5. 52m 06sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  6. 62m 12sReviews filtered: durabilityFiltered reviews by durabilitySuitability 99%
  7. 72m 17sOpened reviews · Kettle TiOpened reviewsSuitability 99%
  8. 82m 49sOpened reviews · Kettle TiOpened reviewsSuitability 99%
  9. 93m 23sReviews filtered: valueFiltered reviews by valueSuitability 99%
  10. 104m 00sImage 1 · Kettle TiViewed a product imageSuitability 99%
  11. 114m 04sExpanded returns · Kettle TiExpanded returns policySuitability 98%
  12. 124m 20sImage 2 · Kettle TiViewed a product imageSuitability 98%
  13. 134m 31sExpanded returns · Kettle TiExpanded returns policySuitability 93%
  14. 145m 03sExpanded materials · Kettle TiExpanded materialsSuitability 84%
  15. 155m 15sAdded to cart · Kettle TiAdded to cartSuitability 84%
  16. 165m 23sViewed cartViewed cart (saw shipping cost)Suitability 80%
  17. 175m 51sCheckout startedStarted checkoutSuitability 80%
  18. 6m 06sPurchased

Final guess

Suitability80%
Fit
<1%
Suitability
80%
Durability
20%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.