Synthetic data
All sessions

s-2465

Simulated shopper

Oct 28, 2026, 11:11 PM UTC · mobile · paid social · Ridgeback 48L Pack · 11 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 56%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 259sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 32sViewed Ridgeback 48LViewed a product pageNo clear doubt 65%
  4. 42m 07sExpanded shipping · Ridgeback 48LExpanded shipping infoNo clear doubt 53%
  5. 52m 39sAdded to cart · Ridgeback 48LAdded to cartNo clear doubt 53%
  6. 63m 12sCheckout startedStarted checkoutNo clear doubt 53%
  7. 73m 42sOpened reviews · Ridgeback 48LOpened reviewsDelivery 41%
  8. 83m 55sSearch “headlamp”Searched the catalogNo clear doubt 57%
  9. 94m 18sCheckout startedStarted checkoutNo clear doubt 57%
  10. 104m 29sCheckout startedStarted checkoutNo clear doubt 57%
  11. 4m 42sLeft the store

Final guess

No clear doubt57%
Fit
5%
Suitability
2%
Durability
1%
Value
1%
Delivery
30%
Choice
3%
No clear doubt
57%
Why no clear doubthow much likelier
  • Searched the catalog ×22.9×
  • Viewed a product page ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.