Synthetic data
All sessions

s-2467

Simulated shopper

Nov 1, 2026, 10:51 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Merino 200Viewed a product pageFit 22%
  2. 252sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 11sReviews filtered: fitFiltered reviews by fitFit 89%
  4. 41m 45sImage 1 · Merino 200Viewed a product imageFit 92%
  5. 52m 25sOpened reviews · Merino 200Opened reviewsFit 91%
  6. 63m 01sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 99%
  7. 73m 38sSize L · Merino 200Selected a sizeFit >99%
  8. 83m 54sImage 2 · Merino 200Viewed a product imageFit >99%
  9. 94m 19sExpanded materials · Merino 200Expanded materialsFit >99%
  10. 104m 24sExpanded returns · Merino 200Expanded returns policyFit >99%
  11. 114m 44sExpanded materials · Merino 200Expanded materialsFit 99%
  12. 5m 07sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.