Synthetic data
All sessions

s-2469

Simulated shopper

Oct 27, 2026, 11:04 PM UTC · mobile · email · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 10sViewed Merino 200Viewed a product pageNo clear doubt 41%
  3. 31m 46sExpanded materials · Merino 200Expanded materialsDurability 53%
  4. 42m 18sOpened reviews · Merino 200Opened reviewsDurability 71%
  5. 52m 31sOpened reviews · Merino 200Opened reviewsDurability 78%
  6. 62m 41sReviews filtered: fitFiltered reviews by fitFit 58%
  7. 72m 55sImage 1 · Merino 200Viewed a product image→ the store shows Fit Confidence hereFit 63%
  8. 3m 07sLeft the store

Final guess

Fit63%
Fit
63%
Suitability
4%
Durability
33%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.