Synthetic data
All sessions

s-2470

Simulated shopper

Nov 1, 2026, 12:12 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 249sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 355sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 41m 16sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  5. 51m 56sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  6. 62m 25sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 50sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  8. 83m 09sBrowsed catalogBrowsed the catalogSuitability >99%
  9. 93m 28sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  10. 104m 08sViewed Driftwood 2PViewed a product pageSuitability >99%
  11. 4m 21sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.