Synthetic data
All sessions

s-2471

Simulated shopper

Oct 28, 2026, 4:13 PM UTC · mobile · search ads · Squall Pro 3L Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Squall ProViewed a product pageChoice 29%
  2. 222sOpened reviews · Squall ProOpened reviewsValue 31%
  3. 353sImage 1 · Squall ProViewed a product imageSuitability 30%
  4. 41m 01sOpened reviews · Squall ProOpened reviewsSuitability 43%
  5. 51m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  6. 61m 28sOpened reviews · Squall ProOpened reviewsSuitability 99%
  7. 72m 08sExpanded specs · Squall ProExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  8. 82m 35sCompare + Squall ProAdded a product to compareSuitability >99%
  9. 93m 12sCompare + Squall 2.5LAdded a product to compareSuitability >99%
  10. 103m 50sOpened reviews · Squall ProOpened reviewsSuitability >99%
  11. 114m 01sViewed Emberline 20°FViewed a product pageSuitability >99%
  12. 4m 07sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.