Synthetic data
All sessions

s-2472

Simulated shopper

Oct 24, 2026, 4:28 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 245sBrowsed catalogBrowsed the catalogNo clear doubt 39%
  3. 350sOpened comparisonOpened the comparisonChoice 90%
  4. 41m 00sViewed Merino 200Viewed a product pageChoice 92%
  5. 51m 25sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  6. 61m 33sSize S · Merino 200Selected a sizeChoice 97%
  7. 71m 42sSize guide · Merino 200Opened the size guideChoice 84%
  8. 81m 57sCompare + Merino 200Added a product to compareChoice 99%
  9. 92m 29sOpened reviews · Merino 200Opened reviewsChoice 97%
  10. 2m 55sLeft the store

Final guess

Choice97%
Fit
2%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
97%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare11.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.