Synthetic data
All sessions

s-2473

Simulated shopper

Oct 26, 2026, 11:14 PM UTC · mobile · organic · Ridgeback 38L Pack · 13 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 20sExpanded shipping · Ridgeback 38LExpanded shipping infoNo clear doubt 42%
  4. 41m 43sOpened reviews · Ridgeback 38LOpened reviewsDelivery 44%
  5. 52m 08sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 98%
  6. 62m 47sDelivery check · ZIP 44928Checked delivery date by ZIPDelivery >99%
  7. 72m 59sExpanded returns · Ridgeback 38LExpanded returns policyDelivery >99%
  8. 83m 22sAdded to cart · Ridgeback 38LAdded to cartDelivery >99%
  9. 93m 54sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 104m 16sOpened reviews · Ridgeback 38LOpened reviewsDelivery >99%
  11. 114m 36sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  12. 125m 04sExpanded returns · Ridgeback 38LExpanded returns policyDelivery >99%
  13. 5m 21sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.