Synthetic data
All sessions

s-2475

Simulated shopper

Oct 23, 2026, 6:57 AM UTC · mobile · organic · Driftwood 2P Tent · 17 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 00sOpened reviews · Driftwood 2POpened reviewsDelivery 23%
  4. 41m 16sReviews filtered: valueFiltered reviews by valueValue 79%
  5. 51m 26sOpened reviews · Driftwood 2POpened reviewsValue 79%
  6. 61m 58sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  7. 72m 20sOpened reviews · Driftwood 2POpened reviewsValue 98%
  8. 82m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 92m 34sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  10. 102m 48sAdded to cart · Driftwood 2PAdded to cartValue >99%
  11. 113m 11sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 39sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 133m 56sOpened reviews · Driftwood 2POpened reviewsValue >99%
  14. 144m 18sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 154m 39sExpanded returns · Driftwood 2PExpanded returns policyValue >99%
  16. 164m 53sOpened reviews · Driftwood 2POpened reviewsValue >99%
  17. 5m 00sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.