Synthetic data
All sessions

s-2477

Simulated shopper

Oct 20, 2026, 7:06 AM UTC · mobile · paid social · Ridgeback 38L Pack · 17 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 17sBrowsed catalogBrowsed the catalogNo clear doubt 59%
  4. 41m 34sSorted: price ascSorted by lowest priceNo clear doubt 49%
  5. 52m 00sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 80%
  6. 62m 31sBrowsed catalogBrowsed the catalogNo clear doubt 87%
  7. 72m 44sSorted: price ascSorted by lowest priceNo clear doubt 68%
  8. 83m 02sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 90%
  9. 93m 30sOpened comparisonOpened the comparisonNo clear doubt 84%
  10. 103m 51sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 64%
  11. 114m 24sSearch “deals”Searched for deals / priceValue 70%
  12. 124m 34sOpened comparisonOpened the comparisonChoice 91%
  13. 134m 49sViewed Squall 2.5LViewed a product pageChoice 94%
  14. 145m 04sAdded to cart · Ridgeback 38LAdded to cartChoice 94%
  15. 155m 17sViewed cartViewed cart (saw shipping cost)Choice 71%
  16. 165m 29sCheckout startedStarted checkoutChoice 71%
  17. 5m 57sPurchased

Final guess

Choice71%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
28%
Delivery
<1%
Choice
71%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.