Synthetic data
All sessions

s-2478

Simulated shopper

Oct 26, 2026, 12:51 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Cairn LowViewed a product pageChoice 31%
  2. 228sCompare + Cairn LowAdded a product to compareChoice 84%
  3. 354sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 41m 28sOpened reviews · Cairn LowOpened reviewsChoice 91%
  5. 51m 34sReviews filtered: suitabilityFiltered reviews by performanceSuitability 82%
  6. 61m 55sExpanded materials · Cairn LowExpanded materialsSuitability 97%
  7. 71m 59sImage 1 · Cairn LowViewed a product imageSuitability 98%
  8. 82m 07sSize guide · Cairn LowOpened the size guideSuitability 97%
  9. 92m 10sOpened reviews · Cairn LowOpened reviewsSuitability 99%
  10. 102m 42sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 113m 18sImage 2 · Cairn LowViewed a product imageSuitability >99%
  12. 123m 56sOpened reviews · Cairn LowOpened reviewsSuitability >99%
  13. 134m 25sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 145m 03sImage 3 · Cairn LowViewed a product imageSuitability >99%
  15. 5m 17sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Opened reviews ×31.7×
  • Viewed a product image ×31.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.