Synthetic data
All sessions

s-2480

Simulated shopper

Oct 24, 2026, 11:18 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 11 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 36%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 225sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 328sOpened comparisonOpened the comparisonChoice 93%
  4. 443sViewed Cairn MidViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  5. 51m 02sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  6. 61m 23sViewed Kettle TiViewed a product pageChoice >99%
  7. 71m 40sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 81m 54sAdded to cart · Cairn LowAdded to cartChoice >99%
  9. 92m 00sViewed cartViewed cart (saw shipping cost)Choice >99%
  10. 102m 07sCheckout startedStarted checkoutChoice >99%
  11. 2m 31sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.