Synthetic data
All sessions

s-2482

Simulated shopper

Oct 27, 2026, 12:21 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 23 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 357sViewed Merino 200Viewed a product pageNo clear doubt 46%
  4. 41m 05sAdded to cart · Merino 200Added to cartNo clear doubt 52%
  5. 51m 17sViewed cartViewed cart (saw shipping cost)Value 52%
  6. 61m 38sRemoved from cart · Merino 200Removed from cart→ the store shows Value Breakdown hereValue 98%
  7. 71m 47sOpened reviews · Merino 200Opened reviewsValue 98%
  8. 81m 53sAdded to cart · Merino 200Added to cartValue 98%
  9. 92m 10sViewed cartViewed cart (saw shipping cost)Value 99%
  10. 102m 28sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 113m 05sViewed Talus TrailViewed a product page · Switched to a similar productValue >99%
  12. 123m 20sSearch “discount code”Searched for deals / priceValue >99%
  13. 133m 48sImage 1 · Talus TrailViewed a product imageValue >99%
  14. 144m 15sAdded to cart · Talus TrailAdded to cartValue >99%
  15. 154m 51sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 164m 54sRemoved from cart · Talus TrailRemoved from cartValue >99%
  17. 175m 25sBrowsed catalogBrowsed the catalogValue >99%
  18. 186m 02sSorted: price ascSorted by lowest priceValue >99%
  19. 196m 14sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  20. 206m 51sAdded to cart · Cairn LowAdded to cartValue >99%
  21. 216m 55sViewed cartViewed cart (saw shipping cost)Value >99%
  22. 227m 12sRemoved from cart · Cairn LowRemoved from cartValue >99%
  23. 7m 27sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×346.2×
  • Viewed cart (saw shipping cost) ×44.1×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.