All sessions
s-2483
Simulated shopperOct 26, 2026, 8:57 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 14 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 110sViewed Cairn LowViewed a product pageChoice 31%
- 247sAdded to cart · Cairn LowAdded to cartChoice 31%
- 31m 02sViewed cartViewed cart (saw shipping cost)Value 49%
- 41m 42sRemoved from cart · Cairn LowRemoved from cart→ the store shows Value Breakdown hereValue 97%
- 51m 59sOpened reviews · Cairn LowOpened reviewsValue 98%
- 62m 34sReviews filtered: valueFiltered reviews by valueValue >99%
- 73m 11sBrowsed catalogBrowsed the catalogValue >99%
- 83m 25sAdded to cart · Cairn LowAdded to cartValue >99%
- 93m 44sViewed cartViewed cart (saw shipping cost)Value >99%
- 104m 06sRemoved from cart · Cairn LowRemoved from cartValue >99%
- 114m 11sBrowsed catalogBrowsed the catalogValue >99%
- 124m 45sSorted: price ascSorted by lowest priceValue >99%
- 135m 16sSearch “discount code”Searched for deals / priceValue >99%
- 5m 43sLeft the store
Final guess
Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
- Removed from cart ×246.2×
- Searched for deals / price30.7×
- Filtered reviews by value18.9×
- Viewed cart (saw shipping cost) ×24.1×
- Sorted by lowest price8.4×
- Browsed the catalog ×21.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.