Synthetic data
All sessions

s-2485

Simulated shopper

Oct 31, 2026, 8:26 PM UTC · desktop · email · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 253sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 22sOpened reviews · Cairn MidOpened reviewsFit 38%
  4. 41m 49sOpened comparisonOpened the comparisonChoice 79%
  5. 51m 56sSearch “which tent”Searched to compare options→ the store shows Decision Helper hereChoice 99%
  6. 62m 12sImage 1 · Cairn MidViewed a product imageChoice 99%
  7. 2m 28sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.