Synthetic data
All sessions

s-2486

Simulated shopper

Nov 2, 2026, 3:25 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 11 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Merino 200Viewed a product pageFit 22%
  2. 255sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 08sExpanded returns · Merino 200Expanded returns policyFit 46%
  4. 41m 41sSize M · Merino 200Selected a sizeFit 93%
  5. 52m 00sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 99%
  6. 62m 35sImage 1 · Merino 200Viewed a product imageFit 99%
  7. 73m 07sExpanded shipping · Merino 200Expanded shipping infoFit 97%
  8. 83m 30sOpened reviews · Merino 200Opened reviewsFit 99%
  9. 93m 33sReviews filtered: durabilityFiltered reviews by durabilityFit 82%
  10. 103m 52sAdded to cart · Merino 200Added to cartFit 82%
  11. 4m 12sLeft the store

Final guess

Fit82%
Fit
82%
Suitability
<1%
Durability
18%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.