Synthetic data
All sessions

s-2488

Simulated shopper

Oct 26, 2026, 3:23 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 10sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 21sExpanded materials · Cairn MidExpanded materialsDurability 46%
  5. 51m 46sViewed Merino 200Viewed a product pageDurability 38%
  6. 62m 23sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 86%
  7. 73m 00sViewed Squall 2.5LViewed a product pageDurability 78%
  8. 83m 32sSearch “warranty”Searched for durability / warrantyDurability 98%
  9. 3m 43sLeft the store

Final guess

Durability98%
Fit
<1%
Suitability
<1%
Durability
98%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why durabilityhow much likelier
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.