Synthetic data
All sessions

s-2489

Simulated shopper

Nov 1, 2026, 10:59 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 06sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 44sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 54%
  4. 42m 01sExpanded shipping · Emberline 20°FExpanded shipping info→ the store shows Delivery Promise hereDelivery 90%
  5. 52m 21sOpened reviews · Emberline 20°FOpened reviewsDelivery 93%
  6. 62m 34sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  7. 73m 04sDelivery check · ZIP 80606Checked delivery date by ZIPDelivery >99%
  8. 83m 39sOpened reviews · Emberline 20°FOpened reviewsDelivery >99%
  9. 93m 46sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  10. 3m 52sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Expanded shipping info ×213.0×
  • Checked delivery date by ZIP21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.