Synthetic data
All sessions

s-2490

Simulated shopper

Nov 1, 2026, 3:32 AM UTC · mobile · organic · Ridgeback 38L Pack · 10 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 235sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit 69%
  3. 345sViewed Ridgeback 38LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 62%
  4. 41m 11sImage 1 · Ridgeback 38LViewed a product imageChoice 53%
  5. 51m 47sExpanded returns · Ridgeback 38LExpanded returns policyFit 64%
  6. 62m 25sSize M/L · 18–21 in torso · Ridgeback 38LSelected a sizeFit 94%
  7. 72m 36sAdded to cart · Ridgeback 38LAdded to cartFit 94%
  8. 82m 46sViewed cartViewed cart (saw shipping cost)Fit 96%
  9. 92m 59sCheckout startedStarted checkoutFit 96%
  10. 3m 13sPurchased

Final guess

Fit96%
Fit
96%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
2%
Why fithow much likelier
  • Selected a size ×212.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.