Synthetic data
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s-2492

Simulated shopper

Oct 22, 2026, 2:23 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Cairn LowViewed a product pageChoice 31%
  2. 254sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 22sOpened reviews · Cairn LowOpened reviewsFit 34%
  4. 42m 00sReviews filtered: fitFiltered reviews by fitFit 92%
  5. 52m 31sViewed Ridgeback 38LViewed a product pageFit 92%
  6. 2m 53sLeft the store

Final guess

Fit92%
Fit
92%
Suitability
2%
Durability
3%
Value
1%
Delivery
1%
Choice
1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.