Synthetic data
All sessions

s-2493

Simulated shopper

Nov 1, 2026, 11:07 PM UTC · mobile · organic · Ridgeback 38L Pack · 9 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 34%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 255sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 24sViewed Ridgeback 38LViewed a product pageNo clear doubt 60%
  4. 41m 40sBrowsed catalogBrowsed the catalogNo clear doubt 75%
  5. 52m 08sDelivery check · ZIP 95978Checked delivery date by ZIPNo clear doubt 63%
  6. 62m 39sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 63%
  7. 73m 08sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 73%
  8. 83m 31sCheckout startedStarted checkoutDelivery 73%
  9. 3m 50sPurchased

Final guess

Delivery73%
Fit
1%
Suitability
1%
Durability
<1%
Value
8%
Delivery
73%
Choice
1%
No clear doubt
16%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.