Synthetic data
All sessions

s-2494

Simulated shopper

Nov 2, 2026, 12:47 PM UTC · desktop · paid social · Ridgeback 48L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 09sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 31m 31sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  4. 41m 38sSearch “does it run small”Searched for sizing / fitFit 65%
  5. 51m 47sOpened reviews · Ridgeback 48LOpened reviewsFit 80%
  6. 62m 15sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  7. 72m 39sDelivery check · ZIP 46812Checked delivery date by ZIPFit 98%
  8. 83m 09sSize guide · Ridgeback 48LOpened the size guideFit >99%
  9. 93m 22sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  10. 103m 57sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 4m 13sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.