All sessions
s-2495
Simulated shopperOct 23, 2026, 3:10 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 16sViewed Emberline 20°FViewed a product pageSuitability 24%
- 233sViewed Merino 200Viewed a product pageNo clear doubt 31%
- 356sExpanded specs · Merino 200Expanded technical specsNo clear doubt 40%
- 41m 24sOpened reviews · Merino 200Opened reviewsSuitability 52%
- 1m 47sLeft the store
Final guess
Suitability52%
Fit
10%
Suitability
52%
Durability
11%
Value
4%
Delivery
3%
Choice
4%
No clear doubt
16%
Why suitabilityhow much likelier
- Expanded technical specs6.9×
- Opened reviews1.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.