Synthetic data
All sessions

s-2496

Simulated shopper

Oct 24, 2026, 7:46 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 356sOpened reviews · Emberline 20°FOpened reviewsSuitability 30%
  4. 41m 00sSearch “tent”Searched the catalogNo clear doubt 36%
  5. 51m 20sSearch “tent”Searched the catalogNo clear doubt 63%
  6. 61m 29sViewed Lumen 400Viewed a product pageNo clear doubt 76%
  7. 71m 59sOpened comparisonOpened the comparisonNo clear doubt 50%
  8. 82m 17sBrowsed catalogBrowsed the catalogNo clear doubt 74%
  9. 92m 25sImage 1 · Lumen 400Viewed a product imageNo clear doubt 87%
  10. 2m 29sLeft the store

Final guess

No clear doubt87%
Fit
1%
Suitability
3%
Durability
1%
Value
1%
Delivery
<1%
Choice
8%
No clear doubt
87%
Why no clear doubthow much likelier
  • Searched the catalog ×22.9×
  • Browsed the catalog ×22.3×
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.