Synthetic data
All sessions

s-2497

Simulated shopper

Oct 28, 2026, 7:21 PM UTC · desktop · paid social · Emberline 20°F Down Bag · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 332sViewed Cairn LowViewed a product page · Switched to a similar productChoice 62%
  4. 442sViewed Emberline 20°FViewed a product pageChoice 65%
  5. 51m 02sExpanded specs · Emberline 20°FExpanded technical specsNo clear doubt 48%
  6. 61m 33sOpened comparisonOpened the comparisonChoice 97%
  7. 72m 13sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 34sCompare + Emberline 20°FAdded a product to compareChoice >99%
  9. 92m 39sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  10. 103m 12sCompare + Emberline 20°FAdded a product to compareChoice >99%
  11. 113m 34sCompare + Emberline 20°FAdded a product to compareChoice >99%
  12. 123m 50sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  13. 134m 16sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  14. 4m 26sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×311.5×
  • Switched to a similar product ×28.6×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.