Synthetic data
All sessions

s-2498

Simulated shopper

Oct 24, 2026, 1:15 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 9 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn LowViewed a product pageChoice 31%
  2. 256sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 27sReviews filtered: valueFiltered reviews by valueValue 82%
  4. 42m 04sBrowsed catalogBrowsed the catalogValue 87%
  5. 52m 30sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 98%
  6. 63m 03sCompare + Cairn LowAdded a product to compareValue 99%
  7. 73m 31sCompare + Talus TrailAdded a product to compareValue 98%
  8. 83m 43sAdded to cart · Cairn LowAdded to cartValue 98%
  9. 4m 07sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
98%
Delivery
<1%
Choice
2%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.