Synthetic data
All sessions

s-2500

Simulated shopper

Oct 25, 2026, 10:59 AM UTC · mobile · organic · Driftwood 2P Tent · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 245sBrowsed catalogBrowsed the catalogNo clear doubt 45%
  3. 349sSorted: price ascSorted by lowest priceValue 47%
  4. 41m 08sOpened reviews · Driftwood 2POpened reviewsValue 62%
  5. 51m 26sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 84%
  6. 61m 51sDelivery check · ZIP 12317Checked delivery date by ZIPDelivery 99%
  7. 72m 08sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  8. 82m 31sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  9. 92m 38sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  10. 2m 45sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.